The global demand for craft beer has soared, presenting new export opportunities for Chinese brewers

With the continuous growth of global consumers' demand for high-quality and diverse beers, the Craft Beer market is experiencing an unprecedented prosperity. According to the latest market research report, the global craft beer market size has exceeded 115 billion US dollars in 2023 and is expected to continue to expand at a compound annual growth rate of 8.5% over the next five years. Under this trend, Chinese craft beer manufacturers, with their innovative techniques and unique flavors, are gradually opening up the international market and becoming a new highlight in the field of foreign trade.

The international market demand is strong, and craft beer has become a new favorite

In recent years, the traditional beer market in Europe and America has become saturated. However, craft beer has successfully attracted the attention of young consumers and high-end catering channels with its small-batch production, diverse flavors and regional cultural characteristics. Mature markets such as the United States, Germany and the United Kingdom still hold a dominant position, while the demand growth in emerging markets such as Southeast Asia, the Middle East and Latin America is significant.

It is worth noting that the consumption of craft beer in the Asian market has grown rapidly. The demand for imported craft beers in countries such as Japan, South Korea and Singapore has been increasing year by year. Meanwhile, Chinese brands have gradually gained favor among international buyers with their high cost performance and localized innovations (such as tea-flavored beers and pepper IPAs).

Chinese craft beer manufacturers are accelerating their overseas expansion, upgrading both quality and brand

After nearly a decade of development, China's craft beer industry has shifted from imitating European and American styles to independent innovation. Leading domestic brewers such as Jing A, Gao Dashi, and Boxing Cat have not only established a firm foothold in the domestic market but also actively expanded overseas channels through cross-border e-commerce, international exhibitions (such as CBCE and BrauBeviale), and B2B cooperation.

Key advantages:

Unique flavor formula - Combining local Chinese ingredients (such as Pu 'er tea, osmanthus, Sichuan Pepper) to create differentiated products.

Flexible production capacity - supporting small-batch customization to meet the demands of overseas customers for limited editions and seasonal items.

International certification support - Certified by ISO, HACCP and European and American food standards to ensure export compliance.

Foreign trade advice: How to Seize the Export Dividend of Craft Beer?

Target market positioning: The European and American markets prefer IPAs with high alcohol content and high bitterness, while Southeast Asian consumers are more inclined to accept low-bitterness and fruit-flavored beers.

Strengthen the brand story: Highlight selling points such as "handcrafted brewing" and "regional culture" to increase the premium space of the product.

Flexible cooperation model: Provide OEM/ODM services, or jointly promote with overseas distributors.